Effective Speech Writing

You'll learn how to craft messages that move people, connect with them, and leave your words lingering in their hearts long after you're done and gone. The training will cover:

• Why Write: There is nothing new under the sun. What are you going to write and/or say that'll move people. You'll see how and why you should write "nothing new" and make it "new".

• Who is listening: People are different, with different personality types and temperaments, which affects the way they listen to your message. You'll learn how to create content that caters for the four different temperaments.

• Writing for Radio: Listening can be active and passive. When you listen to an outstanding radio program, it almost brings you to a stand-still. It contains (almost) everyting. Rich in content, context, and color.

• Weaving Emotions: Every (functional) human being has to deal with 6 basic emotions on an ongoing basis. Knowing…